Bacardí rum is celebrating warmer weather with the launch of Bacardí Lime.
Just like the brand’s other flavors, Bacardí Lime begins with a base of Bacardí Superior white rum and is then infused with natural lime flavors, providing aromas of lime zest and natural bright citrus flavor notes, the company says. For those looking for a lower-calorie cocktail alternative, one ounce of Bacardí Lime, when mixed with soda, is only 74 calories.
“As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, Bacardí Lime is the perfect complement to these spring and summertime occasions,” says Roberto Ramirez Laverde, VP of Bacardí for North America. “We have watched the flavor space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”
Starting this month, Bacardí Lime will be available nationwide for a suggested retail price of $12.99 per 750-ml.