The Dutch spirits distiller Lucas Bols has announced that its line of Bols liqueurs will add three new additions: Bols Mango, Bols Ginger and Bols Pineapple Chipotle.
The new liqueurs are available both on- and off-premise channels immediately.
Bols Mango, 17% ABV, has flavors and aromas of ripe mango with notes of soft apricot and citrus, the company says. Bols Ginger, 24% ABV, is warm and spicy ginger. Bols Ginger Bols Pineapple Chipotle, 17% ABV, has flavors and aromas of juicy pineapple with chipotle pepper.
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The suggested retail price is $12.99 each.
Bols Mango, Ginger, and Pineapple Chipotle will be wrapped in new packaging the brand rolled out earlier this year. Highlights of the new packaging include:
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- The back label now includes tasting notes from Bols Master Distiller Piet van Leijenhorst. The goal is to educate bartenders about the nose and flavor of the product.
- The back-label features individual signature cocktail suggestion by Bols Master Bartender Ivar de Lange, serving as guidance for the consumer for cocktail preparation at home.
- Improved paper quality lets the key ingredient in each flavor pop off the label.
- The iconic Bols logo is crowned by the name of the brand’s birth place, ‘Amsterdam,’ as well as ‘since 1575,’ the year Bols was established and the Bols family crest.
