Heaven Hill Distillery has unveiled its new Heaven Hill 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey.
Made from Heaven Hill Distillery’s traditional bourbon mash bill, and bottled at 100 proof, this 7-year-old offering of the namesake brand exceeds the minimum four-year aging requirement for a Bottled-in-Bond.
The suggested retail price is $39.99 per 750-ml. bottle.
Initially, Heaven Hill 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey will launch this October in the markets of California, Texas, New York, Georgia, Florida, Illinois, South Carolina and Colorado.
Throughout its history, the distillery has launched numerous bottled-in-bond bourbons, beginning with its original 1939 4-Year-Old Bottled-in-Bond. “At a time when American Whiskey is surging, we are proud to release a namesake product that really brings us back to our company’s founding,” says Heaven Hill Distillery President Max L. Shapira. “It celebrates our rich bourbon-making heritage, as well as the values and standards we hold today as a point of passion for our company.
The front label prominently features “Bottled-in-Bond” across the top, an embossed “Heaven Hill” in the middle along with an illustration of Old Heaven Hill Springs distillery, the distillery first used in 1935. The phrase “This Bourbon is 7 Years Old” calls out the age statement. A gold foil, embossed Heaven Hill Distillery medallion is featured on the bottom label, the same emblem that marked the Heaven Hill 27-Year-Old Bottled-in-Bond packaging.
To complete the packaging, the back label includes the historic tagline “The Best of the Great Kentucky Bourbons,” along with the history of the namesake brand.
Why Bottled in Bond? The Bottled-in-Bond designation was an important turning point in the history of Bourbon. The standards set forth in the Bottled-in-Bond Act of 1897 offered consumers a guarantee of quality and transparency. It stipulated that the whiskey must be the product of one distilling season from one distillery, aged in a federally bonded warehouse for at least four years and bottled at 100 proof. Today, this designation continues to offer those same guarantees.