Regatta, creator of Regatta Classic Bermuda Stone Ginger Beer and its lite version, has expanded the brand into the craft mixers category. This March the company will launch Regatta Dry Citrus Sparkling Tonic, Regatta Royal Oak Ginger Ale and Regatta Pacific Sea Salt Club Soda.
Regatta Craft Mixers are packaged in an 8.4-oz. “perfect-pour” slim-can 4-pack format, intended to be the perfect amount for creating cocktails without leftovers in the can.
In 2016, Affinity Beverage purchased the Regatta brand. “Our products are American-made, non-GMO project verified, and use the finest natural ingredients and no artificial preservatives,” says Sam Zarou, CEO of Affinity Beverages.
Under new ownership, Regatta has been aggressively investing resources to expand the product range, improve brand identity and packaging, increase sales and marketing efforts and launch new activation programs.
Regatta is supporting the debut of its new craft mixers with a full-service marketing plan and expanded sales efforts, including investing additional sales resources against growth in the liquor, grocery and other retail channels.
Regatta Craft Mixers is the Official Craft Mixer of US Sailing.