New from FIFCO USA, Pura Still is a spiked still water. It launches nationally this December.
Pura Still will be available in six packs with one of three flavors: Blackberry, Mango and Mandarin Orange. The line contains a splash of coconut water, a hint of natural fruit flavor and zero carbonation.
Pura Still is 4.5% ABV and 90 calories. An 11.2-ounce bottle of Pura Still contains one gram of cane sugar and two grams of carbohydrates.
FIFCO USA is launching Pura Still in order to “meet the growing demand for better-for-you options in the ready-to-drink alcoholic beverage space,” the company says.
“People are prioritizing their health and wellness more than ever,” says Jessica Stainsby, brand manager for Pura Still. “Pura Still creates an option for consumers who want to enjoy themselves without worrying about carbonation and bloating, calories or excess sugar. You shouldn’t have to compromise your lifestyle to enjoy a drink, and with Pura Still, you don’t have to.”